Tag: discovery
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New Business Pitch
Overview To prepare for a new business pitch to an international beer brand, as part of a small UX team at DDB New York, I performed research and strategy activities to help creative and planning teams understand the brand, its customers, the competitive landscape, and opportunities for delightful and useful interactions. My Role I conducted…
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Ecommerce Redesign
Overview The client was looking to simplify their checkout process so that users can purchase parts, accessories, consumables and small appliances in one location. This involved combining products from a Yahoo store ahead of its shutdown with products already on Electrolux.com. These two groups of products ship from separate warehouses and therefore one checkout transaction…