Author: haasome
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Healthcare Consumer Website
Overview I was the UX lead on an interdisciplinary team at DDB New York to redesign www.effient.com, the website for an oral antiplatelet drug that helps prevent blood clots inside of a stent and arteries of the heart. The client was looking to simplify the navigation and organization of their website while also designing a…
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New Business Pitch
Overview To prepare for a new business pitch to an international beer brand, as part of a small UX team at DDB New York, I performed research and strategy activities to help creative and planning teams understand the brand, its customers, the competitive landscape, and opportunities for delightful and useful interactions. My Role I conducted…
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Ecommerce Redesign
Overview The client was looking to simplify their checkout process so that users can purchase parts, accessories, consumables and small appliances in one location. This involved combining products from a Yahoo store ahead of its shutdown with products already on Electrolux.com. These two groups of products ship from separate warehouses and therefore one checkout transaction…